The Producer

Your idea, finished.

Owner, chief engineer and producer. Austin Chronicle Best Producer 2019. Bassist in Vallejo. Thirty years on both sides of the glass.

Omar Vallejo at the console at 512 Studios

Omar Vallejo

Owner · Chief Engineer · Producer

Omar Vallejo built this room. Not commissioned it — designed it, after the studios he came up recording in, and put a big live floor at the centre because that is where records with a feel get made. The room itself is here.

He is the bass player in Vallejo, the band that took Steamboat’s Monday night in 1995, turned it into the night to be there, and came out of a SXSW showcase with a record deal and a single at number 30 on the Billboard Alternative chart.

Here is the part that changes what a session feels like. Omar is not a producer who used to play. He is a working musician who produces, and has been for three decades. He knows the nerves before a take and the lift after the right one because he still lives on both sides of the glass, most weeks.

30+
Years as a working musician
3×
Austin Chronicle awards
#30
Billboard Alternative, with Vallejo

How he works

He starts with the song. Before a microphone goes up, the arrangement gets interrogated: what the intro is doing, whether the second verse earns its place, where the record actually lifts. Most of the value in a producer is spent here, and it costs nothing to fix at this stage.

He tracks bands together. The floor and the console are built for it, and a band playing at each other produces takes that cannot be assembled afterwards from parts.

He commits. Sounds get made at the source rather than deferred to a mix that could otherwise run for months.

He finishes things. Mixing and mastering both happen in this building, on the same desk, which is why records leave here as records rather than as sessions someone else has to rescue.

Beyond the desk

Omar created and produces 512 Studios Live, now in its nineteenth season and airing Saturdays on KNVA, The CW Austin. It puts Austin bands on television, filmed on the studio floor.

He runs 512 Radio, the studio’s stream, and the 512 Music Foundation, a 501(c)(3) putting money back into the scene.

And he runs Austin Icons, a showcase that hands unsigned artists cash, studio time and a broadcast slot in the same month.

No other producer in this city offers a band a record, a radio play and a television appearance from the same phone call. That is not a marketing position, it is just what the building does.

On stage

Common questions

Does Omar engineer sessions himself?

Yes. You are not handed to an assistant. He was named Best Producer by the Austin Chronicle in 2019 and he is the person at the desk.

What genres does he produce?

Records made here run from metal to cumbia to outlaw country to soul. The range is deliberate — the room does not impose a house sound.

Can he produce as well as record?

That is most of the work. A lot of what comes out of here arrived as a notebook and a voice memo, and production is where an idea turns into an arrangement.

Is he really in Vallejo?

He plays bass in it, alongside two of his brothers. The band charted at #30 on Billboard Alternative and still records and tours.